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Automotive Dealership F&I / Service Parts Marking

The New Standard in Vehicle Parts-Marking

The DotGuard Advantage

dealereyeDotguard offers a full range of advanced parts-based identification and theft-deterrent products for the automotive, truck, powersports, and RV industries. DotGuard progams are fast and simple to apply, low cost, and are all backed by a police accessible National Vehicle Registration database.

DotGuard also offers one of the only theft protection systems where labels can be linked using a smartphone directly to either a dealer website or to a police accessible national vehicle database. DealerEYE is now available from DotGuard in various label formats.

Available for sales, F&I, or service departments, or for use with dealer's existing theft warranties, DotGuard theft protection labeling technologies may be fully customized for any agency or dealership, and will allow a dealer to uniquely identify any vehicle, part of any vehicle, or any genuine part or accessory fitted or sold by that dealership.

Each any every label or window etch program manufactured and supplied by DotGuard is absolutely unique. This ensures that DotGuard not only complies with new US Government parts marking standards, but ensures that the program may be fully customized for each dealer and their customers. Compare DotGuard to other technologies here.

dotguard theft protection

Compare DotGuard labels to other theft programs here.

DealerShip F&I Theft Protection Program

dotguard dealership parts markingThe DotGuard dealership F&I program is simple and easy to use.

1) Join the DotGuard program by contacting an authorized DotGuard agent or via the DotGuard Dealer Management system (an agent will be assigned to you).

2) Choose from UV labels, window etching, microdots or a unique combination thereof. Products are pre-ordered and arrive at your dealership pre-coded and ready for immediate install.

3) Marketing materials and welcome packs are provided to each new dealership.

4) Labels and etch can be fitted within seconds by "get-ready" personnel using simple application. No mess, no fuss. Warning window decals are also provided.

5) Marked vehicles are then nationally registered using the DotGuard Dealer Management system or via fax.

6) DotGuard theft protection program is then sold to a customer typically in conjuction with your existing limited theft warranty programs which ensures that if a vehicle fitted with our labels is stolen and not recovered within 30 days, then an attractive theft benefit is paid to your customer.


Become an Automotive Agent or Reseller

The DotGuard UID labelling system is typically sold to dealers through our network of agents, distributors, and resellers. If you are interested in discussing opportunities to work with DotGuard then please review our Resellers page and then contact us at for more details.


F&I revenue potential . . . easy to apply . . . nationally registered . . . fully customized

Vehicle identification & Automotive Parts Marking - US Standards Compliant

Parts Marking Technology, GPS tracking, Dealer F&I Products, Asset Identification

Dealership red flag compliance, red flag identity verification